Designing for the leading sponsor for DPW NYC 2025.
Zip × DPW 2025
Event Design, Merchandise, Art Direction
Designed at Zip HQ. Inc. (2025).
Role: Freelance Designer.
Documentation in progress.
Zip × DPW 2025
Event Design, Merchandise, Art Direction
Designed at Zip HQ. Inc. (2025).
Role: Freelance Designer.
Documentation in progress.
As the leading sponsor of DPW NYC 2025, I was tasked to bring Zip’s brand to life across a range of physical and digital touchpoints. I led the design of the event booth experience, designed marketing collateral including tees, tote bags, and printed handouts, and developed a cohesive suite of branded social assets. The result was a unified and impactful presence that elevated Zip’s visibility at one of the most anticipated procurement and tech events of the year.
Team Info
Cathy Kwon, Brand Design Lead.
Cathy Kwon, Brand Design Lead.
