Yes, I wear my greens on my sleeve.
sweetgreen Merch Campaign
Art Direction, Merchandise, Strategy
Designed at sweetgreen (2023).
Role: Senior Designer.
sweetgreen Merch Campaign
Art Direction, Merchandise, Strategy
Designed at sweetgreen (2023).
Role: Senior Designer.
Sweetgreen expanded into the merchandise space with the debut of The Market—a new online store designed to extend the brand beyond the bowl. The first collection rolled out in weekly drops, featuring a curated mix of apparel, accessories, and lifestyle gear that echoed the brand’s playful yet elevated identity.
Team Info
Jillian Wheeler, Creative Director; Esther Park, Art Director; Will Nielsen, Lead Photographer; Key Higdon, Content Producer; Kyra Peckaitis, Senior Brand Manager; Emilie Nolan, Copywriter.
Models:(Farmer) Al + Becky Courchesne
Jillian Wheeler, Creative Director; Esther Park, Art Director; Will Nielsen, Lead Photographer; Key Higdon, Content Producer; Kyra Peckaitis, Senior Brand Manager; Emilie Nolan, Copywriter.
Models:(Farmer) Al + Becky Courchesne
