Yes, I wear my greens on my sleeve.

Sweetgreen entered the merchandise space with the launch of its new online store, The Market. Merchandise including accessories, apparel, and “gear” launched in weekly drops as part of the first collection.

sweetgreen Merch Campaign          
Art Direction, Merchandise, Strategy

Designed at sweetgreen (2023).
Role: Senior Designer.

Team: Jillian Wheeler, Creative Director; Esther Park, Art Director; Will Nielsen, Lead Photographer; Key Higdon, Content Producer; Kyra Peckaitis, Senior Brand Manager, Emilie Nolan, Copywriter.

Los Angeles, CA