Public Fruit is a Los Angeles-based non-profit exploring the intersection of community, public fruits and public policy. 

Public Fruit explores the question: “Can we focus on our collective responsibility to take care of each other by sharing fruits picked from trees grown in public urban spaces? The result is an exciting visual identity that speaks eye-level to the Angeleno community, a non-profit redesigned and reimagined as an approachable entity that makes public advocacy fun, lighthearted, and inclusive for all.

Public Fruit           
Art Direction, Brand Identity, Print, Digital

Designed at ArtCenter College of Design (2020).
Instructor: Stephen Serrato.

Los Angeles, CA