Joshua Beer is a new crisp California lager brewed with love from Joshua Tree, California.
Joshua Beer
Brand Identity, Packaging, Illustration
Joshua Beer
Brand Identity, Packaging, Illustration
This self-initiated project was a collaboration with two friends who share a deep appreciation for craft beer.
Drawing inspiration from the distinct landscape of Joshua Tree National Park, we developed a beer identity rooted in its natural forms and textures. The logo takes cues from the park’s iconic boulder formations, while the color palette reflects the muted, sunbaked tones of its desert terrain. Playful illustrations infuse the brand with a sense of warmth and irreverence, adding a spirited layer to the overall identity. Cheers!
Drawing inspiration from the distinct landscape of Joshua Tree National Park, we developed a beer identity rooted in its natural forms and textures. The logo takes cues from the park’s iconic boulder formations, while the color palette reflects the muted, sunbaked tones of its desert terrain. Playful illustrations infuse the brand with a sense of warmth and irreverence, adding a spirited layer to the overall identity. Cheers!
Team Info:
Ella Lee, Illustrator; Peace Park, Designer.
Model: Peace Park.
Location: Joshua Tree Nat’l Park.
Ella Lee, Illustrator; Peace Park, Designer.
Model: Peace Park.
Location: Joshua Tree Nat’l Park.
