With the populist goal of creating “good beer for everyone,” Fort Point Beer Co. is an independent beer company who believe the simple things in life can be a whole lot better.

The backbone of the illustrative identity is based on the architectural features at the base of the Golden Gate Bridge and Fort Point Historic site. With its iconic visual structure of arches and trusses, this framework acts as an extendable graphic system that supports and incorporates other illustrative elements to tell a broader story of the Bay Area.

Joshua Beer           
Packaging, Illustration

Designed at Manual (2019)
Role: Design Intern

Team: Tom Crabtree, Creative Director; Tanner Irwin, Art Director; Nathan Fyock, Senior Designer; Juan Aranda, Design Intern 
Photography: Michael O'Neal & Dwight Eschliman
Copywriting: Manual

Los Angeles, CA