https://yoon.work Kevin Yoon Thu, 12 Jun 2025 19:22:50 +0000 https://yoon.work en https://yoon.work/MASTER-HOMEPAGE Tue, 03 May 2022 21:27:40 +0000 Kevin Yoon https://yoon.work/MASTER-HOMEPAGE https://yoon.work/Zip-DPW-2025 Thu, 12 Jun 2025 19:22:50 +0000 Kevin Yoon https://yoon.work/Zip-DPW-2025 Designing for the leading sponsor for DPW NYC 2025. Zip × DPW 2025 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Event Design, Merchandise, Art Direction Designed at Zip HQ. Inc. (2025)Role: Freelance Designer As the leading sponsor of DPW NYC 2025, I was tasked to bring Zip’s brand to life across a range of physical and digital touchpoints. I led the design of the event booth experience, designed marketing collateral including tees, tote bags, and printed handouts, and developed a cohesive suite of branded social assets. The result was a unified and impactful presence that elevated Zip’s visibility at one of the most anticipated procurement and tech events of the year. Team Info Cathy Kwon, Brand Design Lead. <img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/28248b377a72398978b82481b2af3281b09a05a1c4f5137614e893f7411a7f2d/Zip-Desktop.gif" data-mid="236463689" border="0" src="https://freight.cargo.site/w/1000/i/28248b377a72398978b82481b2af3281b09a05a1c4f5137614e893f7411a7f2d/Zip-Desktop.gif" /> <img width="9892" height="6850" width_o="9892" height_o="6850" data-src="https://freight.cargo.site/t/original/i/da8d0419d8997b98993a43c982a1d4e95c95827d5c5a096ef473c46d43d07f06/Frame-2147223552.png" data-mid="236290962" border="0" src="https://freight.cargo.site/w/1000/i/da8d0419d8997b98993a43c982a1d4e95c95827d5c5a096ef473c46d43d07f06/Frame-2147223552.png" /> <img width="9892" height="6850" width_o="9892" height_o="6850" data-src="https://freight.cargo.site/t/original/i/969f99a7ac4326e0d6155ebe337d6caf2a09a87d7755506f1a5ae2f55e2d9fb3/Frame-2147223553.png" data-mid="236290965" border="0" src="https://freight.cargo.site/w/1000/i/969f99a7ac4326e0d6155ebe337d6caf2a09a87d7755506f1a5ae2f55e2d9fb3/Frame-2147223553.png" /> <img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/3ccd1331b7e290d61d747c81974e15a6664a69129e1f4816c8ef29092a92dbbd/FREE_macbook.jpg" data-mid="236613430" border="0" src="https://freight.cargo.site/w/1000/i/3ccd1331b7e290d61d747c81974e15a6664a69129e1f4816c8ef29092a92dbbd/FREE_macbook.jpg" /> <img width="1600" height="1070" width_o="1600" height_o="1070" data-src="https://freight.cargo.site/t/original/i/3b3c238accde0f29a01957161d2940c17a3a52e208ff21282ab8ac91fba5dda6/Tote_Bag_04_Mockup_BYLD_01_4afede04.png" data-mid="235032055" border="0" src="https://freight.cargo.site/w/1000/i/3b3c238accde0f29a01957161d2940c17a3a52e208ff21282ab8ac91fba5dda6/Tote_Bag_04_Mockup_BYLD_01_4afede04.png" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f433bdf6d6c91b6cbd1698c8bf2a335cd4ae99f6b6735f1aaf861832dc20959a/ZIP-TEE.png" data-mid="239392764" border="0" src="https://freight.cargo.site/w/1000/i/f433bdf6d6c91b6cbd1698c8bf2a335cd4ae99f6b6735f1aaf861832dc20959a/ZIP-TEE.png" /> <img width="3215" height="1809" width_o="3215" height_o="1809" data-src="https://freight.cargo.site/t/original/i/f21ab687fd1b0153512f9a17155a88911108f5317bc8d4c0014f2bfed1a25ad4/SKYLINE.jpg" data-mid="236600646" border="0" src="https://freight.cargo.site/w/1000/i/f21ab687fd1b0153512f9a17155a88911108f5317bc8d4c0014f2bfed1a25ad4/SKYLINE.jpg" /> https://yoon.work/Frog-Fuel Tue, 03 Jun 2025 19:39:54 +0000 Kevin Yoon https://yoon.work/Frog-Fuel Purposeful design and visual clarity for a mission-driven performance brand.&nbsp;Frog Fuel &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Art Direction, Digital &amp; PrintDesigning at Frog FuelRole: Freelance Designer Collaborating with the creative team at Frog Fuel. Contributing to a range of brand and marketing initiatives. My work includes the design and development of static digital ads, website redesign, and various creative assets spanning digital and print. From concept to execution, I support the team in delivering visually compelling, on-brand materials that drive engagement and align with Frog Fuel’s performance-focused identity. Team Info Nathanael Clanton, Creative Director;&nbsp;Nathalia Iole, CopywriterDocumentation in progress. <img width="6500" height="4500" width_o="6500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/cdecc7bec4d173011ed25f8a97dd9793a983126bddb22a17ab8e2983ad0136cf/DESKTOP.jpg" data-mid="234146417" border="0" src="https://freight.cargo.site/w/1000/i/cdecc7bec4d173011ed25f8a97dd9793a983126bddb22a17ab8e2983ad0136cf/DESKTOP.jpg" /> <img width="4096" height="2837" width_o="4096" height_o="2837" data-src="https://freight.cargo.site/t/original/i/8065f8986cf9e4fa0add21eff23bb29bb2b450d80350f66a0c28467868de2c06/TAPE-CROP.jpg" data-mid="236816352" border="0" src="https://freight.cargo.site/w/1000/i/8065f8986cf9e4fa0add21eff23bb29bb2b450d80350f66a0c28467868de2c06/TAPE-CROP.jpg" /> <img width="1920" height="1558" width_o="1920" height_o="1558" data-src="https://freight.cargo.site/t/original/i/fc6028b5ec336c038311f87c4b4dc73b41cc345c029691fe2b22310f3770a646/FF-Statics.gif" data-mid="236800924" border="0" src="https://freight.cargo.site/w/1000/i/fc6028b5ec336c038311f87c4b4dc73b41cc345c029691fe2b22310f3770a646/FF-Statics.gif" /> <img width="3493" height="2836" width_o="3493" height_o="2836" data-src="https://freight.cargo.site/t/original/i/8c3bf41f4ef89e9d919a3ffd19a0bcb5736a50b765e68f1137a199cdd1553abd/Frame-2147224751.jpg" data-mid="236816357" border="0" src="https://freight.cargo.site/w/1000/i/8c3bf41f4ef89e9d919a3ffd19a0bcb5736a50b765e68f1137a199cdd1553abd/Frame-2147224751.jpg" /> <img width="4946" height="3425" width_o="4946" height_o="3425" data-src="https://freight.cargo.site/t/original/i/d90c7db18d58b08719c63a6e2c723a87d96aba9beee1c65edbda57e53ea1e829/FF-CARD.png" data-mid="235837156" border="0" src="https://freight.cargo.site/w/1000/i/d90c7db18d58b08719c63a6e2c723a87d96aba9beee1c65edbda57e53ea1e829/FF-CARD.png" /> https://yoon.work/Big-Sipper-Wine-WIP Mon, 13 May 2024 17:29:34 +0000 Kevin Yoon https://yoon.work/Big-Sipper-Wine-WIP Nightly harvests and twinkling endeavors. Big Sipper Wine &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Brand Identity (Rebrand) &amp; Art DirectionDesigning in collaboration with Ella Lee Role: Designer &amp; Art Director Big Sipper Wine was born under a blanket of stars to bring together the power of the cosmos and create stellar, dazzling wines. We toast to these bright guardians that watch over us during our nightly harvests and twinkling endeavors. Team Info: Ella Lee, llustrator &amp; Art Director.This project is currently WIP <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/822352efbcd05c5d65cfff3d68dcfe89aa7b21b04b15bb0da5bf760a016c1b22/Big-Sipper-Rebrand.png" data-mid="234154519" border="0" src="https://freight.cargo.site/w/1000/i/822352efbcd05c5d65cfff3d68dcfe89aa7b21b04b15bb0da5bf760a016c1b22/Big-Sipper-Rebrand.png" /> https://yoon.work/Salad-Merch-Campaign Tue, 10 Oct 2023 18:42:17 +0000 Kevin Yoon https://yoon.work/Salad-Merch-Campaign Yes, I wear my greens on my sleeve.sweetgreen Merch Campaign &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Art Direction, Merchandise, Strategy Designed at sweetgreen (2023).Role: Senior Designer. Sweetgreen expanded into the merchandise space with the debut of The Market—a new online store designed to extend the brand beyond the bowl. The first collection rolled out in weekly drops, featuring a curated mix of apparel, accessories, and lifestyle gear that echoed the brand’s playful yet elevated identity. Team Info Jillian Wheeler, Creative Director; Esther Park, Art Director; Will Nielsen, Lead Photographer; Key Higdon, Content Producer;&nbsp;Kyra Peckaitis, Senior Brand Manager;&nbsp;Emilie Nolan, Copywriter. Models:(Farmer) Al + Becky Courchesne <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4e72f843ad63a2e0fdc3ecaef885942fbf1d97883eec93dd3fbb72d4c432c13e/Salad-Farmer-Al.jpg" data-mid="193324971" border="0" src="https://freight.cargo.site/w/1000/i/4e72f843ad63a2e0fdc3ecaef885942fbf1d97883eec93dd3fbb72d4c432c13e/Salad-Farmer-Al.jpg" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1bd90b533fb186122c11383e1ee3f63f7d4367819bfee0d5ad1d65053be5edca/2023_0411_MERCH_FARM_-623.png" data-mid="193295496" border="0" src="https://freight.cargo.site/w/1000/i/1bd90b533fb186122c11383e1ee3f63f7d4367819bfee0d5ad1d65053be5edca/2023_0411_MERCH_FARM_-623.png" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/470b3a52bd4f1183dfa4c03c6edd3d20019800b0f4e5144cd924366fd5a05f31/2023_0411_MERCH_FARM_-728.png" data-mid="193295499" border="0" src="https://freight.cargo.site/w/1000/i/470b3a52bd4f1183dfa4c03c6edd3d20019800b0f4e5144cd924366fd5a05f31/2023_0411_MERCH_FARM_-728.png" /> <img width="1440" height="2160" width_o="1440" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d1daae833f28db17f0f5d2acfa3c45169d897d8c7232e0ae8de15aafc3863e7d/2023_0411_MERCH_FARM_-885-Resized.png" data-mid="193295504" border="0" src="https://freight.cargo.site/w/1000/i/d1daae833f28db17f0f5d2acfa3c45169d897d8c7232e0ae8de15aafc3863e7d/2023_0411_MERCH_FARM_-885-Resized.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d544ee1cf35bcc305d854c1234669c7be997faacb896248d96416f729e371d98/Salad-Couple.png" data-mid="193326218" border="0" src="https://freight.cargo.site/w/1000/i/d544ee1cf35bcc305d854c1234669c7be997faacb896248d96416f729e371d98/Salad-Couple.png" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/845c54d20aaac386257c2948605baadaee3150c0bac8a915eef83b262e47eccd/2023_0411_MERCH_FARM_-809-Graphic-Resized.png" data-mid="193295501" border="0" src="https://freight.cargo.site/w/1000/i/845c54d20aaac386257c2948605baadaee3150c0bac8a915eef83b262e47eccd/2023_0411_MERCH_FARM_-809-Graphic-Resized.png" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/4ca285ee673ce628e480d2307912e3074ac0c89b4cb337b80c3e76e743d1f053/2023_0411_MERCH_FARM_-679_Graphic.png" data-mid="193295497" border="0" src="https://freight.cargo.site/w/1000/i/4ca285ee673ce628e480d2307912e3074ac0c89b4cb337b80c3e76e743d1f053/2023_0411_MERCH_FARM_-679_Graphic.png" /> <img width="1440" height="1920" width_o="1440" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7ff5814f29e885daf6330388ca52ef7cd5bb61104264fcea5b4b1c9d5e518cff/2023_0411_MERCH_FARM_-894.png" data-mid="193295502" border="0" src="https://freight.cargo.site/w/1000/i/7ff5814f29e885daf6330388ca52ef7cd5bb61104264fcea5b4b1c9d5e518cff/2023_0411_MERCH_FARM_-894.png" /> <img width="1920" height="1920" width_o="1920" height_o="1920" data-src="https://freight.cargo.site/t/original/i/822d949c75da9fdc298297dbd30ad00a283165dd108b7fb25717e211ffb5b221/Sweetpass-PR-Products-on-sky.png" data-mid="193295509" border="0" src="https://freight.cargo.site/w/1000/i/822d949c75da9fdc298297dbd30ad00a283165dd108b7fb25717e211ffb5b221/Sweetpass-PR-Products-on-sky.png" /> https://yoon.work/sg-Newspaper Thu, 01 Feb 2024 01:00:13 +0000 Kevin Yoon https://yoon.work/sg-Newspaper Introducing a tactile brand touchpoint.&nbsp; sweetgreen Newspaper Vol. I &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Editorial Design, Print Designed at sweetgreen (2023)Role: Senior Designer &nbsp;Designed to elevate the physical dining experience through tactile storytelling. Blending seasonal menu highlights with a deconstructed look at the Italian Chopped Salad and features from the limited-edition “Salad!” merch collection, the piece offers a curated snapshot of the brand’s evolving world: part culinary journal, part lifestyle zine. Team Info Jillian Wheeler, Creative Director; Micah Woods + Raymund Ramirez, Art Director; Allison Newell, Creative Strategist; Kyra Peckaitis, Senior Brand Manager;&nbsp;Emilie Nolan, Copywriter.Model: Ella Lee <img width="4752" height="3168" width_o="4752" height_o="3168" data-src="https://freight.cargo.site/t/original/i/e7ebec9e34e35d98e386ea11712b34aee043fa44ab70c5fc0fea66bed65cd634/IMG_9747.JPG" data-mid="203650295" border="0" src="https://freight.cargo.site/w/1000/i/e7ebec9e34e35d98e386ea11712b34aee043fa44ab70c5fc0fea66bed65cd634/IMG_9747.JPG" /> <img width="4752" height="3168" width_o="4752" height_o="3168" data-src="https://freight.cargo.site/t/original/i/2e133e9d719c12a6b2d81df694421f59c9493d453b0c9f3d8e7fe4f0b6b0fc7d/IMG_9843.JPG" data-mid="203653310" border="0" src="https://freight.cargo.site/w/1000/i/2e133e9d719c12a6b2d81df694421f59c9493d453b0c9f3d8e7fe4f0b6b0fc7d/IMG_9843.JPG" /> <img width="4752" height="3168" width_o="4752" height_o="3168" data-src="https://freight.cargo.site/t/original/i/90eec89b66261cf7d3a7200342de496945adacb7a13c7678ea511beb26a4c537/IMG_9785.JPG" data-mid="203653352" border="0" src="https://freight.cargo.site/w/1000/i/90eec89b66261cf7d3a7200342de496945adacb7a13c7678ea511beb26a4c537/IMG_9785.JPG" /> <img width="4752" height="3168" width_o="4752" height_o="3168" data-src="https://freight.cargo.site/t/original/i/c6ca379ae412ce91e6bbfda6b7406dad03ac4a11c16a0e934b6c9ba1205dbc34/Newspaper.gif" data-mid="203801413" border="0" src="https://freight.cargo.site/w/1000/i/c6ca379ae412ce91e6bbfda6b7406dad03ac4a11c16a0e934b6c9ba1205dbc34/Newspaper.gif" /> <img width="3168" height="4752" width_o="3168" height_o="4752" data-src="https://freight.cargo.site/t/original/i/3934af06572bca2f7eb500e873afbb2185c3a459aa0d25ff2ec9fe035a4a6dbc/IMG_9880.JPG" data-mid="203653344" border="0" src="https://freight.cargo.site/w/1000/i/3934af06572bca2f7eb500e873afbb2185c3a459aa0d25ff2ec9fe035a4a6dbc/IMG_9880.JPG" /> <img width="4752" height="3168" width_o="4752" height_o="3168" data-src="https://freight.cargo.site/t/original/i/f7f6ab52dfe1431f004c11b60a1567c250284575ec02ca4cf867a66d180d09d5/IMG_9867.JPG" data-mid="203332758" border="0" src="https://freight.cargo.site/w/1000/i/f7f6ab52dfe1431f004c11b60a1567c250284575ec02ca4cf867a66d180d09d5/IMG_9867.JPG" /> <img width="3168" height="4752" width_o="3168" height_o="4752" data-src="https://freight.cargo.site/t/original/i/e771f8f31471fc49d53c612a2f53f06052b93e385f7b3049c77bdc99d15becd3/Model-Vertical.jpg" data-mid="203662005" border="0" src="https://freight.cargo.site/w/1000/i/e771f8f31471fc49d53c612a2f53f06052b93e385f7b3049c77bdc99d15becd3/Model-Vertical.jpg" /> <img width="4752" height="3168" width_o="4752" height_o="3168" data-src="https://freight.cargo.site/t/original/i/86f93abf21e97b7bb08ca01fd3b4d43089ecdf22637c903d266d28bfd477edbd/IMG_9839.JPG" data-mid="203654135" border="0" src="https://freight.cargo.site/w/1000/i/86f93abf21e97b7bb08ca01fd3b4d43089ecdf22637c903d266d28bfd477edbd/IMG_9839.JPG" /> https://yoon.work/Fuse-Group-Co Fri, 22 Nov 2024 02:25:54 +0000 Kevin Yoon https://yoon.work/Fuse-Group-Co From spark to solution. Fuse Group Co.&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Brand Identity (Rebrand) &amp; Art Direction Designed at SINK Design (2024)Role: Freelance Designer Fuse Group Co. is a creative consultancy offering a fresh, strategic lens across brand, marketing, and communications. With a proven, insight-driven approach, the studio helps clients identify key moments of opportunity—transforming them into meaningful change and sustainable, long-term growth. Team InfoMB, Creative Director; Jen Kellogg, Art Director. <img width="5376" height="3584" width_o="5376" height_o="3584" data-src="https://freight.cargo.site/t/original/i/8687273a29241ec8f8c8b4012413dd758128059a2cae866062477a7e9d55ec64/22.jpg" data-mid="234169940" border="0" src="https://freight.cargo.site/w/1000/i/8687273a29241ec8f8c8b4012413dd758128059a2cae866062477a7e9d55ec64/22.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22cb3ac3055249cf7e098299607a2cf41baef84f7d2839213e3daee85b18d429/POSTS.jpg" data-mid="222912300" border="0" src="https://freight.cargo.site/w/1000/i/22cb3ac3055249cf7e098299607a2cf41baef84f7d2839213e3daee85b18d429/POSTS.jpg" /> <img width="1290" height="1917" width_o="1290" height_o="1917" data-src="https://freight.cargo.site/t/original/i/b044e9f6065085b1bba4684f59dbe0cefbb817b8b8805fcd8e2cf6fec8b07adb/POSTER-1.jpg" data-mid="222912215" border="0" src="https://freight.cargo.site/w/1000/i/b044e9f6065085b1bba4684f59dbe0cefbb817b8b8805fcd8e2cf6fec8b07adb/POSTER-1.jpg" /> <img width="1290" height="1917" width_o="1290" height_o="1917" data-src="https://freight.cargo.site/t/original/i/5f20f41a493af8fd919a41b5ca73c590d5de91b36026c02a80197ab2781052ed/POSTER-2.jpg" data-mid="222912909" border="0" src="https://freight.cargo.site/w/1000/i/5f20f41a493af8fd919a41b5ca73c590d5de91b36026c02a80197ab2781052ed/POSTER-2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f4c2ebc7f21e21af3323655de37899e6bfd63424a5707b3fd88c0376400b9bee/full-width-image-2_W1920_H1080.png" data-mid="222266350" border="0" src="https://freight.cargo.site/w/1000/i/f4c2ebc7f21e21af3323655de37899e6bfd63424a5707b3fd88c0376400b9bee/full-width-image-2_W1920_H1080.png" /> <img width="3840" height="2161" width_o="3840" height_o="2161" data-src="https://freight.cargo.site/t/original/i/6086fafff47053d85322d2caa4d31d09e58408e4ab2c2028dca19ff4135b923a/BRAND-GUIDELINES.jpg" data-mid="222912658" border="0" src="https://freight.cargo.site/w/1000/i/6086fafff47053d85322d2caa4d31d09e58408e4ab2c2028dca19ff4135b923a/BRAND-GUIDELINES.jpg" /> <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/754ef0648028d213cc9a25b4be7c60cda107e5ddeae53396d5fa47e1e36cbcc8/FUSE-CARD.jpg" data-mid="222906720" border="0" src="https://freight.cargo.site/w/1000/i/754ef0648028d213cc9a25b4be7c60cda107e5ddeae53396d5fa47e1e36cbcc8/FUSE-CARD.jpg" /> <img width="5120" height="3584" width_o="5120" height_o="3584" data-src="https://freight.cargo.site/t/original/i/de0a14a60aa0159e7202de49689191a1d2a6406e4b7faa5547303e3aa8adccd2/FUSE-OOH.jpg" data-mid="234170506" border="0" src="https://freight.cargo.site/w/1000/i/de0a14a60aa0159e7202de49689191a1d2a6406e4b7faa5547303e3aa8adccd2/FUSE-OOH.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c6148bdd296d47aa47b668c12e0d3637b11bfaafdda354472337973bb1cfcf83/BRAND-GUIDELINES.png" data-mid="235797674" border="0" src="https://freight.cargo.site/w/1000/i/c6148bdd296d47aa47b668c12e0d3637b11bfaafdda354472337973bb1cfcf83/BRAND-GUIDELINES.png" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/e47b4a3478600d5d5d4f62ff5e5cde875b9b6a1ea68c3b5c85a8959e647e9389/WEB.jpg" data-mid="222912951" border="0" src="https://freight.cargo.site/w/1000/i/e47b4a3478600d5d5d4f62ff5e5cde875b9b6a1ea68c3b5c85a8959e647e9389/WEB.jpg" /> https://yoon.work/Pinterest-Business Fri, 03 Jun 2022 18:53:00 +0000 Kevin Yoon https://yoon.work/Pinterest-Business A year of global campaigns bringing Pinterest Business Marketing to life.Pinterest Business Marketing (PBM) &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Creative Campaign, Strategy, Print &amp; Digital Designed at Stink Studios (2021).Role: Associate Brand Designer. Over the course of 2021, Pinterest Business and Stink Studios collaborated to bring strategic creative campaigns to life. A co-authored communication framework set the overarching narrative across touchpoints in global markets spanning North America, LATAM, and Europe. Team Info Steven Olimpio, Design Director; Crystal Chou, Sr. Art Director; RJ Kosineski, Creative; Michael Quiñones, Sr. Producer; Sean Quinn, Executive Producer; Luca Montefiore &amp; Diego Holzman, Motion Designers <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38c5a8d9cf8110f97e5d7ca86076397e49616ad48bbaf1b942d6dfd1341c7a57/BeTheirNext.gif" data-mid="144465602" border="0" src="https://freight.cargo.site/w/1000/i/38c5a8d9cf8110f97e5d7ca86076397e49616ad48bbaf1b942d6dfd1341c7a57/BeTheirNext.gif" /><img width="2945" height="1657" width_o="2945" height_o="1657" data-src="https://freight.cargo.site/t/original/i/a3a6b056eec36d53eb06fd65a0ba05f9f402c265e03929c395bf1b1838102993/Banners.png" data-mid="144467133" border="0" src="https://freight.cargo.site/w/1000/i/a3a6b056eec36d53eb06fd65a0ba05f9f402c265e03929c395bf1b1838102993/Banners.png" /><img width="5184" height="2916" width_o="5184" height_o="2916" data-src="https://freight.cargo.site/t/original/i/89149aaea6e8765cd4fe6b6beeb2d70882aa03eb0be4908e175a0b29a4c796f7/CaseStudy_Pinterest_OOH.jpg" data-mid="144467418" border="0" src="https://freight.cargo.site/w/1000/i/89149aaea6e8765cd4fe6b6beeb2d70882aa03eb0be4908e175a0b29a4c796f7/CaseStudy_Pinterest_OOH.jpg" /><img width="5888" height="3312" width_o="5888" height_o="3312" data-src="https://freight.cargo.site/t/original/i/6e91dcb2a723841715615a82db343e286f7596fd29b9d68d2a19260380a98399/P-2.png" data-mid="144466398" border="0" src="https://freight.cargo.site/w/1000/i/6e91dcb2a723841715615a82db343e286f7596fd29b9d68d2a19260380a98399/P-2.png" /><img width="2944" height="1656" width_o="2944" height_o="1656" data-src="https://freight.cargo.site/t/original/i/0c88b4e46aa341a2619670d0fe36dc7da920923fd40166e460e32562959e3c49/Book.png" data-mid="144466612" border="0" src="https://freight.cargo.site/w/1000/i/0c88b4e46aa341a2619670d0fe36dc7da920923fd40166e460e32562959e3c49/Book.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6267bbd4d3b7a0735342b92ee373b7f16d80fb0ca49c2f1405affd93211df27e/CaseStudy_Pinterest_IG_Motion-min.gif" data-mid="144467737" border="0" src="https://freight.cargo.site/w/1000/i/6267bbd4d3b7a0735342b92ee373b7f16d80fb0ca49c2f1405affd93211df27e/CaseStudy_Pinterest_IG_Motion-min.gif" /><img width="2944" height="1656" width_o="2944" height_o="1656" data-src="https://freight.cargo.site/t/original/i/85bb9e93b1a7387d39c45529684ebfaad52f7ca610476fcc5a98c55068e13b25/Spreads.png" data-mid="144466613" border="0" src="https://freight.cargo.site/w/1000/i/85bb9e93b1a7387d39c45529684ebfaad52f7ca610476fcc5a98c55068e13b25/Spreads.png" /> &nbsp; &nbsp; <img width="5888" height="3325" width_o="5888" height_o="3325" data-src="https://freight.cargo.site/t/original/i/60a4dd01b87197fbe94e99b0f932bd4c3e0ad32d81ecb9238140773b3061cf6f/CaseStudy_Split_Image-1.png" data-mid="144466821" border="0" src="https://freight.cargo.site/w/1000/i/60a4dd01b87197fbe94e99b0f932bd4c3e0ad32d81ecb9238140773b3061cf6f/CaseStudy_Split_Image-1.png" /> <img width="2944" height="1656" width_o="2944" height_o="1656" data-src="https://freight.cargo.site/t/original/i/a0c8c8d86b1819e6294e55872cfbba4694a74ab97d314e7a5e4c748765f76220/Final_Set3_Frame-2.png" data-mid="144466905" border="0" src="https://freight.cargo.site/w/1000/i/a0c8c8d86b1819e6294e55872cfbba4694a74ab97d314e7a5e4c748765f76220/Final_Set3_Frame-2.png" /> https://yoon.work/SFMOMA-Soapbox-Derby Thu, 05 May 2022 01:04:54 +0000 Kevin Yoon https://yoon.work/SFMOMA-Soapbox-Derby Breathing life into SFMOMA’s first Soapbox Derby since Jimmy Carter was president.SFMOMA Soapbox Derby &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Creative Campaign, Print Designed at Stink Studios (2022).Role: Associate Brand Designer. In the 1970s, the San Francisco Museum of Modern Art held two soapbox derbies that have since become enshrined in bay area art history—and in 2022, finally, they brought it back. In partnership with SFMOMA, we created promotional materials for the soapbox derby’s newest chapter, and told the story of the art and artists that made it possible. Team Info Ian Watt, Director; RJ Kosineski, Creative; Sean Quinn, Executive Producer; Becky Wells, Jr. Producer. Typography and illustrations by SFMOMA. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1d5719fe0a0189db34e60ce0dc580f075ecddf1c7f718cfdcaa7f2a0737dc74/DERBY20MAN.gif" data-mid="144274737" border="0" src="https://freight.cargo.site/w/1000/i/e1d5719fe0a0189db34e60ce0dc580f075ecddf1c7f718cfdcaa7f2a0737dc74/DERBY20MAN.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a3367d0e64c2842ae26002513baafd05c5ac54a63c5352f423a6645b120381af/1975-min.gif" data-mid="144275128" border="0" src="https://freight.cargo.site/w/1000/i/a3367d0e64c2842ae26002513baafd05c5ac54a63c5352f423a6645b120381af/1975-min.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/08fa008157ced8b8bfbc0eaace845192ec206573b4b08504540b0148b8728de4/FLYING-MAN-min.gif" data-mid="144275164" border="0" src="https://freight.cargo.site/w/1000/i/08fa008157ced8b8bfbc0eaace845192ec206573b4b08504540b0148b8728de4/FLYING-MAN-min.gif" /> <img width="4752" height="3168" width_o="4752" height_o="3168" data-src="https://freight.cargo.site/t/original/i/b55c3f32aa87751bc5b571be8576e3def4452bf59fda99c37127fd5bb8e21c11/Social-min.gif" data-mid="144394749" border="0" src="https://freight.cargo.site/w/1000/i/b55c3f32aa87751bc5b571be8576e3def4452bf59fda99c37127fd5bb8e21c11/Social-min.gif" /> <img width="4752" height="3168" width_o="4752" height_o="3168" data-src="https://freight.cargo.site/t/original/i/29498e0425ce35dd7ba2e25e9adbbdb78c1d50bc4d68004ce48409e61d7a3b22/PosterWall.jpg" data-mid="144702014" border="0" src="https://freight.cargo.site/w/1000/i/29498e0425ce35dd7ba2e25e9adbbdb78c1d50bc4d68004ce48409e61d7a3b22/PosterWall.jpg" /> <img width="4752" height="3168" width_o="4752" height_o="3168" data-src="https://freight.cargo.site/t/original/i/6dd243406fb4ec9831807a6713e9698c716f860fb4c5edfbccb7dc5b88b5f937/RACEDAY.png" data-mid="144392513" border="0" src="https://freight.cargo.site/w/1000/i/6dd243406fb4ec9831807a6713e9698c716f860fb4c5edfbccb7dc5b88b5f937/RACEDAY.png" /> <img width="2322" height="1548" width_o="2322" height_o="1548" data-src="https://freight.cargo.site/t/original/i/4d0bc0271656809c69a09a2fd507da2be585c5dc861792266ea9f1ebb50b6410/title-card.png" data-mid="144483237" border="0" src="https://freight.cargo.site/w/1000/i/4d0bc0271656809c69a09a2fd507da2be585c5dc861792266ea9f1ebb50b6410/title-card.png" /> <img width="4752" height="3168" width_o="4752" height_o="3168" data-src="https://freight.cargo.site/t/original/i/3826d0f7091b75c38163f5f226390ceaa512257a26e81f5a362323ee30ff8bed/Raymond.png" data-mid="145319707" border="0" src="https://freight.cargo.site/w/1000/i/3826d0f7091b75c38163f5f226390ceaa512257a26e81f5a362323ee30ff8bed/Raymond.png" /> <img width="2322" height="1548" width_o="2322" height_o="1548" data-src="https://freight.cargo.site/t/original/i/68c5bc4d2286a8d8051366f20e1d078f8e06d081be7429e99b0fab4e592e82c2/FINISH-LINE.png" data-mid="144304473" border="0" src="https://freight.cargo.site/w/1000/i/68c5bc4d2286a8d8051366f20e1d078f8e06d081be7429e99b0fab4e592e82c2/FINISH-LINE.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88ed03043ba37e71865384c5eb4da6bafa8d67e8041edd6c1570b12df709c375/Finish-Line-min.gif" data-mid="144295218" border="0" src="https://freight.cargo.site/w/1000/i/88ed03043ba37e71865384c5eb4da6bafa8d67e8041edd6c1570b12df709c375/Finish-Line-min.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bd40be9d92a43c0ae9b04cc87928bc929028f71971bb9596f7de49f70abb67e0/PASSING-min.gif" data-mid="144395492" border="0" src="https://freight.cargo.site/w/1000/i/bd40be9d92a43c0ae9b04cc87928bc929028f71971bb9596f7de49f70abb67e0/PASSING-min.gif" /> <img width="4752" height="3169" width_o="4752" height_o="3169" data-src="https://freight.cargo.site/t/original/i/8a786ad4a1bccf137ac13c948a9efbec32cb236cc4af5ccbd1c2119bee901339/WIP_2.png" data-mid="144286306" border="0" src="https://freight.cargo.site/w/1000/i/8a786ad4a1bccf137ac13c948a9efbec32cb236cc4af5ccbd1c2119bee901339/WIP_2.png" /> <img width="4752" height="3168" width_o="4752" height_o="3168" data-src="https://freight.cargo.site/t/original/i/f6b817dffe2ca695915c66c7c19b8b6c82579cdb6f08e429011e0d1f3f60429d/DDnDs.png" data-mid="156683040" border="0" src="https://freight.cargo.site/w/1000/i/f6b817dffe2ca695915c66c7c19b8b6c82579cdb6f08e429011e0d1f3f60429d/DDnDs.png" /> https://yoon.work/Hinge Wed, 26 Oct 2022 01:05:51 +0000 Kevin Yoon https://yoon.work/Hinge A space for fresh perspectives exploring the world of LGBTQIA+ dating. Hinge NFAQ Campaign &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Creative Campaign, Digital Experience, Print Designed at Stink Studios (2022).Role: Associate Brand Designer. NFAQ is a new dating resource from Hinge dedicated to providing a platform for real Hinge daters to answer LGBTQIA+ questions not talked about enough. NFAQ, or Not-so Frequently Asked Questions, was launched in close collaboration with Stink Studios to establish the voice, positioning and identity of the community-driven initative spanning social, digital, OOH and the hinge.NFAQ.co microsite. Team Info Garrett Close, Design Director; Esther Park, Sr. Art Director; Diego Holzman, Motion Designer; Jaycee Masucci, Digital Designer; Shivani Toshniwal, Jr. Digital Designer; Juan Laría; Developer; Sean Quinn, Head of Production; Allison Eng + Zanah Thirus, Sr. Producer; Zhenya Rhynzhuk, Freelance Art Director. <img width="2500" height="1261" width_o="2500" height_o="1261" data-src="https://freight.cargo.site/t/original/i/2719c3fb52f5e9d613abaddde18196f0c15fda0c402a03ce4a64828d03778b9d/NFAQ2-Ericka_Hart-Buschwick.png" data-mid="227008701" border="0" src="https://freight.cargo.site/w/1000/i/2719c3fb52f5e9d613abaddde18196f0c15fda0c402a03ce4a64828d03778b9d/NFAQ2-Ericka_Hart-Buschwick.png" /> <img width="2800" height="1802" width_o="2800" height_o="1802" data-src="https://freight.cargo.site/t/original/i/37fe7c8aae85fc01cf9bf49af2d8c2003edcd208b502e9a2fd7b9a43c7d3ec5e/Billboard-02-2.png" data-mid="157116214" border="0" src="https://freight.cargo.site/w/1000/i/37fe7c8aae85fc01cf9bf49af2d8c2003edcd208b502e9a2fd7b9a43c7d3ec5e/Billboard-02-2.png" /> <img width="2800" height="1788" width_o="2800" height_o="1788" data-src="https://freight.cargo.site/t/original/i/dd3eb54eabb49dc29e07b35443cc8d05e6cc5000f625c8e5cdf0bf81c520736b/Group-46420.png" data-mid="157116568" border="0" src="https://freight.cargo.site/w/1000/i/dd3eb54eabb49dc29e07b35443cc8d05e6cc5000f625c8e5cdf0bf81c520736b/Group-46420.png" /> <img width="2800" height="1574" width_o="2800" height_o="1574" data-src="https://freight.cargo.site/t/original/i/4a625d147e4ae9c1f78d58b2f1b923be132d138bc5fe66b5bb3aa248bff4db62/Hinge_NFAQ_Case_Study_asset-06.gif" data-mid="157114228" border="0" src="https://freight.cargo.site/w/1000/i/4a625d147e4ae9c1f78d58b2f1b923be132d138bc5fe66b5bb3aa248bff4db62/Hinge_NFAQ_Case_Study_asset-06.gif" /> <img width="2800" height="1788" width_o="2800" height_o="1788" data-src="https://freight.cargo.site/t/original/i/dc2c7de0a845663bbcf7709f7149d9e7feb26b546dee3ec8084dd1f68bc50f5d/Group-46421.png" data-mid="157116216" border="0" src="https://freight.cargo.site/w/1000/i/dc2c7de0a845663bbcf7709f7149d9e7feb26b546dee3ec8084dd1f68bc50f5d/Group-46421.png" /><img width="2500" height="1261" width_o="2500" height_o="1261" data-src="https://freight.cargo.site/t/original/i/2719c3fb52f5e9d613abaddde18196f0c15fda0c402a03ce4a64828d03778b9d/NFAQ2-Ericka_Hart-Buschwick.png" data-mid="227008701" border="0" src="https://freight.cargo.site/w/1000/i/2719c3fb52f5e9d613abaddde18196f0c15fda0c402a03ce4a64828d03778b9d/NFAQ2-Ericka_Hart-Buschwick.png" /> <img width="1000" height="1250" width_o="1000" height_o="1250" data-src="https://freight.cargo.site/t/original/i/d1b8cb98f34131c9a51162b1c5f6814d2b94c9abffcf93d8da1e06a116c9e793/MM_Screen_SC-NYC2-04.jpg" data-mid="235235091" border="0" src="https://freight.cargo.site/w/1000/i/d1b8cb98f34131c9a51162b1c5f6814d2b94c9abffcf93d8da1e06a116c9e793/MM_Screen_SC-NYC2-04.jpg" /> <img width="1000" height="1312" width_o="1000" height_o="1312" data-src="https://freight.cargo.site/t/original/i/15471f9c30addcf8bcec0ca6ff59100b6532092620d3f5d9fb332330f8329f6c/Q328_GAH_HingeNFAQ_010_15_FNL.jpg" data-mid="235235096" border="0" src="https://freight.cargo.site/w/1000/i/15471f9c30addcf8bcec0ca6ff59100b6532092620d3f5d9fb332330f8329f6c/Q328_GAH_HingeNFAQ_010_15_FNL.jpg" />